Grave Digger – NFT Fused Liquid Staking Protocol
- Client Backbone Labs
- Date 25 June 2022
- Product Liquid Staking Protocol
As a trusted advisor at Backbone Labs, I’m proud to be part of an innovative team shaping the web3 space. Our mission is fundamentally rooted in the democratization of finance through decentralized technologies. By championing multichain collaboration and interoperability, we’ve successfully launched an array of decentralized applications (DApps) on the Terra ecosystem.
Our diverse portfolio includes Gravedigger, a cutting-edge liquid staking protocol; Necropolis, a bustling NFT marketplace; Necromancer, a vibrant NFT launch pad; and NFTSwitch, a peer-to-peer NFT transfer platform.
During the Skeleton Punks crisis, our team didn’t hesitate to act. When an unfortunate rug-pull incident threatened the project and the trust of the Terra community, we stepped in to breathe new life into the initiative, preserving community trust and reinforcing our commitment to integrity. Our actions during this time truly embody our unwavering dedication to the community we serve.
In our unwavering commitment to our community, we believe in taking the high road in all situations. This ethos was clearly displayed during the Skeleton Punks crisis when the project was on the brink of disaster. We understood the implications a rug-pull incident could have on the trust and morale of the Terra community. So, we stepped up, took the reins, and revived the project, thereby ensuring the preservation of community trust and integrity. This endeavor was not just about saving a project; it was about standing by our community and upholding the principles we believe in.
Being part of Backbone Labs’ advisory team is not just a role—it’s a privilege. It allows me to contribute to a forward-thinking team and witness firsthand the transformative power of decentralized technologies.
As the Multichain Advisor for Backbone Labs, I’m instrumental in guiding the team’s strategic direction and development across various blockchain networks. My role is crucial in fostering business development, ensuring that we maintain a strong market presence and forge beneficial partnerships within the web3 space. Simultaneously, as the Communications Advisor, I’m responsible for shaping the narrative around our products and initiatives, crafting compelling stories that resonate with our audience and stakeholders.
In my capacity as a Grant Proposal Writer, I’ve been successful in securing crucial funding for our projects, articulating our vision and potential impact with precision and flair. I also oversee product development, working closely with our brilliant team to ensure we deliver groundbreaking decentralized applications that not only meet market demands but also exceed expectations.
In addition, my roles include:
At Backbone Labs, my multifaceted role allows me to tap into a wide range of skills, constantly pushing me to stay innovative and adaptive. This journey has been an extraordinary blend of challenge and fulfillment, and I’m excited to continue contributing to our remarkable growth story.
Looking ahead, Backbone Labs has an ambitious roadmap lined up. We’re focused on continuously expanding our suite of decentralized applications, offering innovative solutions that further democratize the finance space. We’re excited about the potential of multichain collaboration and will be dedicating resources to explore and integrate with other blockchain networks, ensuring our offerings are accessible and beneficial to a broader user base.
In an era marked by innovation, how do you merge the exhilarating world of cricket, the burgeoning landscape of blockchain technology, and the power of community engagement? This was the intriguing challenge that greeted me when I embarked on my journey with Playible, a next-generation NFT fantasy sports platform.
My role as a consultant for their cricket product was to help them navigate this complex confluence and create an offering that resonated with crypto-enthusiasts, cricket fanatics, and the vast, untapped market in between. This adventure took me on a thrilling ride through product development, test marketing, and fundraising strategies, all set against the backdrop of a rapidly evolving crypto-sport landscape. Join me as I unravel this compelling story of innovation, adaptation, and constant evolution.
I embarked on this journey with Playible as a consultant for their cricket product. Playible, a next-generation NFT fantasy sports platform, has set an ambitious goal to bridge the gap between Web3 technologies and traditional gaming markets. Their model offers free-to-enter fantasy sports contests with tangible cryptocurrency prizes, and it’s been an exciting ride helping them realize this vision.
The real challenge, however, was how to marry the complexities of the crypto-world with the simplicity required by traditional gaming enthusiasts, particularly in the context of cricket—a sport deeply woven into the Indian ethos. The aim was to build a product that would resonate with both crypto-enthusiasts and cricket fanatics, and a seamless UI/UX played a vital role in this mission.
While developing the cricket product, we kept the focus on a user-friendly experience that was not overwhelmed by crypto-jargon. It was necessary to ensure that the essence of cricket was not overshadowed by blockchain technology. The balance was delicate, and through constant iterations and user feedback, we were able to create a product that found the sweet spot.
Our product development journey led to an interesting marketing test campaign in India. The performance metrics provided us with fascinating insights into the diverse audience groups and their perception of Playible’s cricket product. As we extended our marketing reach, the order of conversion response helped us understand where our product resonated the most.
We discovered that a well-blended crypto, betting, and cricket audience displayed the most significant understanding and positive response. On the other hand, pure “cricket” groups demonstrated some hesitation towards crypto-related products, suggesting the need for more user education and awareness in this area.
The marketing campaign gave us key insights and potential growth opportunities. These ranged from understanding the need for multiple touchpoints, identifying a lack of cohesive online content, and emphasizing the pivotal role of UI/UX in audience engagement. It was also clear that low chain cost was crucial for attracting the Indian audience—a rapidly expanding market in the crypto world.
In the initial stages of our journey, Playible was primarily focused on the NEAR blockchain for fundraising and expanding their product. However, I believed that embracing a multichain vision would help build a more sustainable model for fundraising and product expansion.
I helped Playible to steer their ship towards this multichain dream. We developed a strategy that would leverage the interoperability of different blockchains. This would not only diversify our sources of funding but also allow us to tap into a broader audience base. By building our product to support multiple blockchains, we aimed to ensure that Playible’s offering would remain versatile, robust, and relevant, irrespective of the fluctuating dynamics of the crypto world.
The shift towards a multichain vision proved to be a game-changer. By moving beyond the singular focus on NEAR, we positioned Playible in a broader crypto landscape, significantly enhancing its fundraising potential and making the product more accessible to a diverse range of users.
This journey with Playible has been a fascinating ride, blending the thrilling worlds of cricket, blockchain technology, and marketing strategy. As we move forward, I’m eager to see how Playible continues to evolve and make its mark in the realm of next-gen fantasy sports.
As a consultant who wears multiple hats, I have the privilege of diving headfirst into diverse projects, weaving unique narratives, and fostering connections across the digital landscape. One such venture that notably stands out is my work with Parrotopia, an augmented reality (AR) game built on the robust architecture of the blockchain. Although my role was officially billed as a consultant, my contribution to Parrotopia was as vast and varied as a Marketing Manager’s. This blog post offers an insight into my enriching journey with Parrotopia, an adventure that is as exhilarating as the game itself.
Establishing a Twitter presence was one of the initial challenges that we tackled. Recognizing the platform’s power to shape perceptions and build brands, I knew that our strategy needed to be both authentic and compelling. I initiated a comprehensive content plan that encapsulated the uniqueness of Parrotopia, its underlying tech, and its broader vision.
Twitter became our hub for engaging dialogue, offering sneak peeks into the game’s development, and announcing vital updates. To further boost our reach, I coordinated Twitter AMA (Ask Me Anything) sessions with influential ecosystem players. These sessions allowed us to interact directly with the audience, answer their queries, and showcase the game’s potential.
Within a short span, we managed to create a vibrant community of followers that actively engaged with our content. Our success on Twitter not only amplified our online presence but also allowed us to build a brand identity that resonated with our target demographic.
Next, I found myself entrenched in the task of deck modelling for fundraising. Collaborating with a web3 finance expert, we revamped Parrotopia’s fundraising deck to reflect our growth marketing and product development strategies.
We tailored the deck to cater to potential investors’ needs, incorporating key performance indicators and the projected growth trajectory. By intertwining marketing and financial aspects, we presented a holistic view of the product and its market potential. Our revamped deck not only demonstrated the robustness of our technology but also showcased our comprehensive understanding of the market dynamics and customer preferences.
Our efforts culminated in a compelling narrative that piqued the interest of investors, substantiating Parrotopia’s potential as a ground-breaking AR game on the blockchain.
The final leg of my journey with Parrotopia was the most thrilling one – orchestrating the marketing campaign for the project’s trailer launch. Recognizing the trailer’s potential to attract, engage, and convert potential users, we devised a robust marketing strategy that capitalized on our established Twitter presence.
The campaign was a blend of intrigue, excitement, and collaboration, making optimal use of various content forms. Every teaser, every update, every post was part of a bigger puzzle, creating an anticipation that crescendoed with the trailer launch.
And the result? The trailer hit a staggering 100,000 views on Twitter, surpassing all our expectations. This significant milestone wasn’t just about the numbers; it was a testament to the power of community engagement, strategic planning, and a product that genuinely captivates.
In conclusion, my work with Parrotopia is a prime example of how strategic marketing and thoughtful engagement can revolutionize a brand’s trajectory. It was a journey of learning, growing, and above all, creating something truly extraordinary in the blockchain gaming landscape. As I continue to embark on new projects, the experience with Parrotopia remains a touchstone of my career, inspiring me to continually push boundaries and create meaningful impact.
Every day in the world of blockchain technology is a fresh canvas for exploration, and the art of communication plays a crucial role in this journey. As a Communications Associate at Terraform Labs, a cutting-edge blockchain tech company, I’ve had the unique opportunity to take the reins of this journey, driving impactful public relations strategies and leaving indelible imprints on both our brand image and the wider blockchain ecosystem.
A successful public relations strategy involves a lot more than just issuing press releases. It requires a keen understanding of both our products and the audience. My role at Terraform Labs includes developing and executing comprehensive PR strategies for both existing and new products.
Whether we’re launching a new product or furthering the reach of an existing one, every strategy begins with a deep dive into the product’s features, benefits, and potential market impact. From there, we craft compelling narratives that resonate with our target audience and reflect the innovation at the core of Terraform Labs. This includes creating engaging press materials and media pitches that not only tell our story but also make an impression.
One of the most rewarding aspects of my role is the opportunity to work closely with various departments within the company. This cross-departmental collaboration ensures a seamless integration between our PR efforts and our overarching marketing objectives.
Together, we map out a cohesive narrative that spans all our communication channels, delivering a unified message to our audience. We recognize that each department brings a unique perspective to the table, and this diversity fuels our creative process, helping us to articulate our vision in more engaging ways.
Building relationships is the cornerstone of successful PR efforts. To amplify our message, I continually strive to connect with key journalists, bloggers, analysts, and influencers in the blockchain and tech space. These relationships help us increase visibility and create a positive perception of our products and services.
These connections aren’t just about promoting our products; they also offer valuable insights into market trends, audience behavior, and potential opportunities.
In the digital age, brand perception can shift in an instant. It’s crucial to stay attuned to online conversations about our brand across social media and other channels. My role also involves monitoring these discussions and, if necessary, implementing crisis communication strategies to safeguard our reputation.
One such instance was the aftermath of the Terra crash crisis. This required swift, effective communication to assure our community, investors, and the wider public about our commitment to transparency and effective problem resolution. We worked round the clock, offering regular updates and clear information, mitigating the negative impact while turning the crisis into an opportunity to demonstrate our resilience and dedication to our users.
We understand that every conversation, even those that arise from a crisis, is an opportunity for us to learn, improve, and reaffirm our commitment to our customers.
One of the most effective ways to illustrate the potential of our products is through case studies. These comprehensive narratives showcase how our products have facilitated success within customer organizations.
Using analytics tools like Google Analytics, I track the performance of these case studies, allowing us to gauge their impact and refine our strategy.
Effective communication isn’t just about reaching our customers; it’s also about engaging our internal team. From planning events to creating content for our website, I’ve developed and executed internal and external communication initiatives that foster a strong community within Terraform Labs and extend our reach externally.
Before Terraform Labs, my expertise was rooted in the traditional Web2 sphere. When I was presented with the opportunity to work with Terraform Labs, I was excited to dive into the world of Web3 as a full-time employee, translating my acquired skills from the Web2 environment into the emerging blockchain landscape.
This transition was an enriching journey of understanding new technologies, learning about decentralized systems, and redefining the meaning of community engagement and brand building. Web3 offered a vast canvas of possibilities, from smart contracts to decentralized finance, and it was exhilarating to see how my skills in communications could play a role in this evolving field.
Working in a Web3 environment emphasized the importance of transparency, collaboration, and community-driven growth. By applying my Web2 communications expertise, I helped bridge the gap between the traditional and decentralized worlds, fostering an understanding and appreciation of blockchain technology among diverse audiences.
My journey with Terraform Labs has been as dynamic as the blockchain industry itself. Every day presents a new challenge, a new learning opportunity, and the potential to shape the future of this revolutionary technology. As I continue to navigate this exciting landscape, I am constantly reminded of the power of strategic communication and its potential to make a real-world impact. Whether you’re steeped in the nuances of Web3 or just beginning to explore this revolutionary landscape, remember that effective communication is a crucial bridge between innovation and adoption.
Navigating the complex universe of blockchain, a realm of technological innovation and community-driven growth, requires strategic communication and a commitment to fostering connections. As the Lead for Communications and Community for NEAR Protocol’s regional arm in India, I’ve had the unique opportunity to carve a niche for this dynamic protocol in a burgeoning market, building a thriving ecosystem from the ground up.
At the heart of NEAR Protocol’s success in India was an engaged and active community. With a target of building this community amidst a challenging bear market, the task at hand was monumental. Yet, with a strategic approach and a keen understanding of our audience, we managed to cultivate a community of over 7000 members within three short months.
My role encompassed managing the influencer agency contract and the PR agency contract, leveraging these partnerships to drive effective communication for the NEAR India brand. Simultaneously, we were also fostering growth and visibility for the companies we represented.
The key to our success lay in understanding the unique needs and interests of our community, providing them with content and opportunities that were both informative and engaging. The result was a vibrant community that was as invested in the growth and success of NEAR Protocol as we were.
Ecosystem marketing played a crucial role in our strategy. We recognized the potential of Twitter Spaces as a platform for connecting with our community on a deeper level, fostering dialogues that educated, inspired, and brought people together.
Over three months, we held more than 20 Twitter Spaces with different ecosystem players. These events weren’t just about promoting NEAR Protocol; they were about providing a platform for learning and discussion, allowing our community to better understand the blockchain landscape and the unique value proposition of NEAR Protocol.
The impact of these sessions extended beyond community growth. They helped foster partnerships with our incubating projects, creating a collaborative environment where knowledge sharing and innovation thrived.
Part of my role also involved lending marketing aid to individual projects that we were incubating. This was a truly rewarding experience, allowing me to work closely with diverse projects and helping them realize their potential.
From advising on marketing strategies to coordinating collaborations with influencers and PR agencies, I worked hand-in-hand with these projects to ensure their success. The diversity of these projects offered a constant learning curve, keeping me on my toes and further enriching my understanding of the blockchain ecosystem.
Lastly, a significant aspect of my role revolved around fostering partnerships. As a communications lead, my task was to build bridges with VCs and projects within the ecosystem. This involved understanding their needs and goals and identifying potential synergies with our projects.
By fostering these relationships, we were able to further the composability of working partnerships for our projects, creating a network of collaborators that boosted the growth and success of our ecosystem.
In conclusion, my journey with NEAR Protocol’s India arm has been a testament to the transformative power of communication and community building in the blockchain landscape. Whether it was cultivating an engaged community, fostering learning through Twitter Spaces, supporting our incubated projects, or building valuable partnerships, every aspect of my role contributed to the establishment and growth of NEAR Protocol in the Indian market.
The lessons I’ve learned, the relationships I’ve built, and the successes we’ve achieved have been truly enriching. As I look back on this journey, I’m reminded of how even the most challenging markets can be won over with the right strategy, a community-oriented approach, and an unwavering commitment to driving growth and innovation.
Looking ahead, I’m excited about the future of NEAR Protocol in India. The foundation has been laid, and a thriving community stands testament to our efforts. Yet, there’s still much to be explored and accomplished. As the Indian blockchain space continues to evolve, we at NEAR Protocol are ready to continue our journey, driving innovation, fostering community, and pushing the boundaries of what’s possible in the Web3 world.
In conclusion, working with NEAR Protocol has been a journey of growth, innovation, and meaningful connections. Whether you’re an entrepreneur looking to make your mark in the blockchain industry or a blockchain enthusiast curious about NEAR Protocol’s journey, remember that building a successful blockchain brand goes beyond the technology. It’s about the community you build, the relationships you foster, and the impact you create.