Playible – NFT Fantasy Sports
- Client Playible
- Date 20 March 2023
- Product Cricket Fantasy
In an era marked by innovation, how do you merge the exhilarating world of cricket, the burgeoning landscape of blockchain technology, and the power of community engagement? This was the intriguing challenge that greeted me when I embarked on my journey with Playible, a next-generation NFT fantasy sports platform.
My role as a consultant for their cricket product was to help them navigate this complex confluence and create an offering that resonated with crypto-enthusiasts, cricket fanatics, and the vast, untapped market in between. This adventure took me on a thrilling ride through product development, test marketing, and fundraising strategies, all set against the backdrop of a rapidly evolving crypto-sport landscape. Join me as I unravel this compelling story of innovation, adaptation, and constant evolution.
I embarked on this journey with Playible as a consultant for their cricket product. Playible, a next-generation NFT fantasy sports platform, has set an ambitious goal to bridge the gap between Web3 technologies and traditional gaming markets. Their model offers free-to-enter fantasy sports contests with tangible cryptocurrency prizes, and it’s been an exciting ride helping them realize this vision.
The real challenge, however, was how to marry the complexities of the crypto-world with the simplicity required by traditional gaming enthusiasts, particularly in the context of cricket—a sport deeply woven into the Indian ethos. The aim was to build a product that would resonate with both crypto-enthusiasts and cricket fanatics, and a seamless UI/UX played a vital role in this mission.
While developing the cricket product, we kept the focus on a user-friendly experience that was not overwhelmed by crypto-jargon. It was necessary to ensure that the essence of cricket was not overshadowed by blockchain technology. The balance was delicate, and through constant iterations and user feedback, we were able to create a product that found the sweet spot.
Our product development journey led to an interesting marketing test campaign in India. The performance metrics provided us with fascinating insights into the diverse audience groups and their perception of Playible’s cricket product. As we extended our marketing reach, the order of conversion response helped us understand where our product resonated the most.
We discovered that a well-blended crypto, betting, and cricket audience displayed the most significant understanding and positive response. On the other hand, pure “cricket” groups demonstrated some hesitation towards crypto-related products, suggesting the need for more user education and awareness in this area.
The marketing campaign gave us key insights and potential growth opportunities. These ranged from understanding the need for multiple touchpoints, identifying a lack of cohesive online content, and emphasizing the pivotal role of UI/UX in audience engagement. It was also clear that low chain cost was crucial for attracting the Indian audience—a rapidly expanding market in the crypto world.
In the initial stages of our journey, Playible was primarily focused on the NEAR blockchain for fundraising and expanding their product. However, I believed that embracing a multichain vision would help build a more sustainable model for fundraising and product expansion.
I helped Playible to steer their ship towards this multichain dream. We developed a strategy that would leverage the interoperability of different blockchains. This would not only diversify our sources of funding but also allow us to tap into a broader audience base. By building our product to support multiple blockchains, we aimed to ensure that Playible’s offering would remain versatile, robust, and relevant, irrespective of the fluctuating dynamics of the crypto world.
The shift towards a multichain vision proved to be a game-changer. By moving beyond the singular focus on NEAR, we positioned Playible in a broader crypto landscape, significantly enhancing its fundraising potential and making the product more accessible to a diverse range of users.
This journey with Playible has been a fascinating ride, blending the thrilling worlds of cricket, blockchain technology, and marketing strategy. As we move forward, I’m eager to see how Playible continues to evolve and make its mark in the realm of next-gen fantasy sports.
As a consultant who wears multiple hats, I have the privilege of diving headfirst into diverse projects, weaving unique narratives, and fostering connections across the digital landscape. One such venture that notably stands out is my work with Parrotopia, an augmented reality (AR) game built on the robust architecture of the blockchain. Although my role was officially billed as a consultant, my contribution to Parrotopia was as vast and varied as a Marketing Manager’s. This blog post offers an insight into my enriching journey with Parrotopia, an adventure that is as exhilarating as the game itself.
Establishing a Twitter presence was one of the initial challenges that we tackled. Recognizing the platform’s power to shape perceptions and build brands, I knew that our strategy needed to be both authentic and compelling. I initiated a comprehensive content plan that encapsulated the uniqueness of Parrotopia, its underlying tech, and its broader vision.
Twitter became our hub for engaging dialogue, offering sneak peeks into the game’s development, and announcing vital updates. To further boost our reach, I coordinated Twitter AMA (Ask Me Anything) sessions with influential ecosystem players. These sessions allowed us to interact directly with the audience, answer their queries, and showcase the game’s potential.
Within a short span, we managed to create a vibrant community of followers that actively engaged with our content. Our success on Twitter not only amplified our online presence but also allowed us to build a brand identity that resonated with our target demographic.
Next, I found myself entrenched in the task of deck modelling for fundraising. Collaborating with a web3 finance expert, we revamped Parrotopia’s fundraising deck to reflect our growth marketing and product development strategies.
We tailored the deck to cater to potential investors’ needs, incorporating key performance indicators and the projected growth trajectory. By intertwining marketing and financial aspects, we presented a holistic view of the product and its market potential. Our revamped deck not only demonstrated the robustness of our technology but also showcased our comprehensive understanding of the market dynamics and customer preferences.
Our efforts culminated in a compelling narrative that piqued the interest of investors, substantiating Parrotopia’s potential as a ground-breaking AR game on the blockchain.
The final leg of my journey with Parrotopia was the most thrilling one – orchestrating the marketing campaign for the project’s trailer launch. Recognizing the trailer’s potential to attract, engage, and convert potential users, we devised a robust marketing strategy that capitalized on our established Twitter presence.
The campaign was a blend of intrigue, excitement, and collaboration, making optimal use of various content forms. Every teaser, every update, every post was part of a bigger puzzle, creating an anticipation that crescendoed with the trailer launch.
And the result? The trailer hit a staggering 100,000 views on Twitter, surpassing all our expectations. This significant milestone wasn’t just about the numbers; it was a testament to the power of community engagement, strategic planning, and a product that genuinely captivates.
In conclusion, my work with Parrotopia is a prime example of how strategic marketing and thoughtful engagement can revolutionize a brand’s trajectory. It was a journey of learning, growing, and above all, creating something truly extraordinary in the blockchain gaming landscape. As I continue to embark on new projects, the experience with Parrotopia remains a touchstone of my career, inspiring me to continually push boundaries and create meaningful impact.